Free reference

AI tools, side by side

Pick up to 4 tools and compare who makes them, the free plan, what each is best at and what to watch out for. Every fact comes from the Tool Atlas, sourced and dated. A real table, so you can copy a cell.

Latest check 27 Sep 2026 What has changed

Choose tools to compare (up to 4)
General assistants
Research and study
Create
Work
Automate and agents
Build

If you tick more than 4, the first 4 are shown.

FactMeta AIChatGPTClaude
Made byMetaOpenAIAnthropic
Free planYesYes, with ads in the UKYes
Paid plans from—Go at $8 a month; Plus at $20 a monthPro at $20 a month, or $17 a month billed yearly
Best atAlready inside WhatsApp, Instagram and FacebookThe broadest all-rounder, with the biggest community of guidesCareful writing, long documents and coding
Watch out forMeta trains its AI on UK adults' public Facebook and Instagram posts unless you objectFree and Go plans show ads in the UK, and consumer chats train models unless you opt outUsage limits reset in rolling five-hour windows, even on paid plans
SuitsBeginnersEveryoneProfessionals, builders
VerifiedVerified 27 Sep 2026Verified 27 Sep 2026Verified 27 Sep 2026

A dash means we don’t track that fact for that tool (usually because there’s no single published starting price), not that it has none. Every value links back to its source on the tool’s page. Open the Tool Atlas · Download all tools as a spreadsheet →

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A short assessment scores you across five skill areas and builds a path through 18 modules, with lessons that put your tools first. Free, no card.

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