Pricing

Start free. Upgrade when free runs out.

The placement check, your path and a full module cost nothing, and we don’t ask for a card. Pro is everything else. It starts with 7 days free, and if it’s not for you, you’ve got 30 days to say so and get your money back.

Free

£0

No card · not a trial · yours for good

  • The placement check
  • Your own path map
  • Module 1, all of it
  • Lesson one of every other module
  • The weekly headlines
Start free →

Pro

£19/month

or £149/year · save £79 a year

  • All 18 released modules, every lesson, and each new one as it’s released
  • Every module test
  • All five level certificates, to share and to print
  • The full weekly briefing, not just the headlines
  • Practice in the Lab, with feedback from an AI coach
Start a 7-day free trial

Cancel inside the trial and you pay nothing.

Founding member

£99/year

Limited to 100 members

  • Everything in Pro
  • A founding member badge on your profile
  • £99 a year, locked for as long as you stay a member
Claim a founding place →

Free vs Pro, line by line

What you getFreePro
Placement check & personalised path✓✓
Taster module (What AI actually is)✓✓
First lesson of every module✓✓
All 18 released modules — every lesson, all 5 levels—✓
Lesson quizzes & progress trackingOn free lessons✓
Module testsModule 1✓
Level certificates with public verification—✓
“This week in AI” — full weekly briefingHeadlines only✓
Practice in the Lab, with feedback from an AI coach—✓
Tool Atlas fact sheets, checked and dated✓✓
Nothing to lose

Four ways out. All of them easy.

No card to start

The placement check, your path, a full module and lesson one of every other module. Free, and we never ask for payment details to get there.

7 days free on Pro

Every paid plan starts with 7 days free. Cancel inside them and you don’t pay a penny.

30-day guarantee

Paid, and it’s not what you wanted? Email us inside 30 days and it’s refunded. No form. No exit survey.

Your certificates are yours

Cancel and every certificate keeps its page, its badge and its PDF. So does your skills profile. Nothing you earned goes anywhere. How certification works

We're not VAT-registered, so there's no VAT on top. Stripe emails a receipt after every payment. Cancel from your account page any time. Two clicks, through Stripe.

More than one of you?

Team seats: £12 each per month, billed yearly

Teams launches in February 2027. Everyone on the team gets placed and gets Pro, and you see where the team stands in each skill area. Minimum 5 seats. Register interest now and we’ll be in touch before launch.

Register interest in Teams →
Fair questions

The six things you’ll check before you pay us

You’ll ask most of these while you’re deciding. Straight answers, so you can weigh them up properly.

There are free AI courses. Why would I pay?

For a first look, you may not need to. AI Skills Boost is free to everyone in the UK and comes with a badge, and the big AI companies teach their own tools for nothing. We would rather say so than pretend otherwise. What free courses rarely give you is one route from your first question to leading AI at work, placed by a check of what you already know, with every price, limit and date checked and dated so you know it still holds. Try it free for 7 days, and if you pay and it isn't what you wanted, our 30-day guarantee refunds you in full.

Is it vendor-neutral?

Yes, by design. Every tool in the Tool Atlas is described against the same five points: who makes it, what the free plan gives you, what it's best at, what to watch out for and who it suits. Each gets a fair strength and a fair limitation, including the best-known names. The Lab's coach runs on Claude, which is exactly why Claude gets no special treatment in the lessons. Where a lesson shows how to do something, it gives parallel steps for each of the main tools and puts the ones you use first.

AI changes every month. How do I know this is up to date?

Everything that can go out of date (prices, plan limits, data-training settings, product names, regulatory deadlines) is held as a separate fact, with its source and the date it was last checked. The Hallmark shows that date, and when a fact changes, every lesson that cites it changes with it. It matters: the EU's Digital Omnibus moved the AI Act's high-risk deadline for Annex III systems from 2 August 2026 to 2 December 2027, and any course recorded before then still teaches the old date.

I'm not technical. Is this for me?

Yes. Foundations assumes nothing: no maths, no code, and every term explained the first time it appears. The free placement check starts you where you are rather than at the beginning of everything. The technical material sits in the Builder level, and even that is written to be read by people who don't code for a living.

Is this legal advice?

No, it's education. The regulation lessons say what each rule is, give the date it applies from and link to the primary source, so you can read the law or the regulator's own words for yourself. For a decision with real consequences, such as whether a system is high-risk under the EU AI Act or needs a data protection impact assessment, take advice from your data protection officer or a qualified lawyer.

Will it help me choose which AI tools to use?

That's what the Tool Atlas is for: 32 tools, from general assistants to coding agents, each described the same way, with free plans and prices checked and dated. Tell us which tools you use and the lessons put those first. Module 11 also gives you five questions for judging any new tool yourself, because there will always be a new one.

The full comparison, against ten alternatives →

Be honest with yourself

What else £19 gets you

OptionTypical costWhat it does wellThe catch
Free videos and vendor guides£0Genuinely useful, and often from the people who build the tools.No order, and no way to tell what is current. You find out a feature moved or a price changed when the screen stops matching.
A one-off online course£15–£200Cheap, structured, and yours forever.Recorded once. Tool details and regulatory dates start ageing the day it is published, and nobody tells you which parts expired.
A classroom day course£500–£1,000+Focused, and you can ask a human questions.One day, one shot, no follow-up — and you are back where you started when the next model or rule change lands.
An AI consultant on retainer£800–£3,000/monthSomeone else does the thinking and the set-up.You cannot judge whether their advice is any good without the knowledge you were trying to avoid acquiring.
Teach me AI£19/month, or £149/yearStructured across five levels and 18 released modules, ordered around your level and goal, with every tool fact and regulatory date checked and dated.It is still a subscription, and you still have to do the learning. Nothing here sets your tools up for you.
Why a subscription and not a one-off? A one-off buys a recording, and a recording starts going stale the day it’s made. The subscription pays for the weekly re-check, which is the only reason any of this is still true in six months, and the reasonthe Ledger has anything in it.

Not convinced yet? Read a complete lesson free — no account, nothing held back.