Social media and AI
Plan, make, schedule and measure social content with AI, inside the UK rules.
Strategy and audience research, writing and visuals for every platform, scheduling and community, paid social and measurement, and the advertising, disclosure and copyright rules that apply in the UK: a working method for using AI across a social media role without losing your brand's voice or your reputation.
Who it’s for: Marketers, social media managers, agency staff and small-business owners who run their own channels.
6 modules · a credential at the end
£10 a month, on top of Pro
£100 a year on an annual or founding plan. Optional, billed with your membership, cancel any time. Lesson one of every module is free to read.
£10 a month per specialism, on top of Pro. The first lesson of every module is free to read.
The modules
Writing for social with AI
Hooks, captions, carousels, scripts and threads for each platform; repurposing long content; keeping one voice across a month of posts; alt text and accessibility.
Lessons are being loaded.
Images and video with AI
Making and editing visuals, short video, voice and music with AI tools; likeness, rights and the platform rules on labelling AI-made content.
Lessons are being loaded.
Planning, scheduling and community
Content calendars, scheduling tools and their AI features, replies, comments and inbox triage with AI, and what to do when something goes wrong.
Lessons are being loaded.
Paid social and performance with AI
AI-driven campaign tools on Meta, TikTok and YouTube, AI-made ad creative, measurement and reporting with AI, and the questions to ask before trusting a dashboard.
Lessons are being loaded.
Rules, risk and reputation
UK advertising rules and disclosure, copyright and AI-made content, deepfakes and impersonation, data in social tools, and an AI-in-social policy a team can follow.
Lessons are being loaded.
Sign up free to read lesson one of every module.
The credential
Finish all 6 modules and pass each one’s test, and you’re issued Specialist · Social media and AI: a page with its own code that anyone can check, a badge, and a PDF. It states which modules you were assessed on and when. It sits alongside your level certificates and doesn’t change them, and it stays yours if you cancel.
Fair questions
How is it billed?
As an extra item on your Pro membership: £10 a month on a monthly plan, or £100 a year on an annual or founding plan, on the same bill and the same date as your membership. You need Pro first; the specialism cannot be bought on its own.
I'm an annual or founding member. What do I pay?
£100 a year, charged when you add it and then with your renewal. Stripe bills everything on a subscription on the same cycle, so an annual membership takes the annual add-on.
Does the free trial cover it?
The 7-day trial is on Pro. A specialism added during the trial is charged when the trial ends, with your first membership payment. Lesson one of every module is free to read before you decide.
Can I cancel just the specialism?
Yes, from your account page, and your Pro membership carries on as it was. Cancelling Pro ends every specialism with it. Either way the credential you earned keeps its page.
Does it count towards a level certificate?
No. Social media and AI is chosen, not placed: it never joins your path and never counts towards a level. It has its own credential instead.
Strategy and audience with AI
Positioning, audience and competitor research, channel choice, goals and a brand voice guide, built with AI and checked by you.
Lessons are being loaded.