Data and privacy

Pseudonymisation

Replacing identifying details with codes, while keeping a separate key that could reverse it. It reduces risk and is good practice before using data with AI, but pseudonymised data is still personal data under UK GDPR.


Related terms

Anonymisation

Processing data so people can no longer be identified, by any means reasonably likely to be used. Truly anonymous data…

Data classification

Labelling information by sensitivity, such as public, internal, confidential and restricted, so people know what can g…

Data labelling

Adding the correct answers or categories to raw data so it can be used for supervised learning or evaluation, often do…

Data leakage

Sensitive information ending up somewhere it should not, such as confidential documents pasted into a consumer AI tool…

Data minimisation

The principle of using only the personal data you actually need for the purpose. In practice: strip names and irreleva…

Data processing agreement

The contract between an organisation and a supplier that processes personal data on its behalf, setting out what the s…

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